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Press Releases | 12.16.25

Brigade Closes $95MM Senior Secured Term Loan to BBQGuys

Brigade has successfully closed a $95.0MM Senior Secured Term Loan to BBQ Holding, LLC (“BBQGuys”), a portfolio company of Brand Velocity Group (“BVG”). The proceeds were used, alongside a $30MM ABL Revolver provided by Capital One, to refinance existing debt facilities and support the company’s acquisition of Mont Alpi. In addition, Brigade Agency Services LLC is serving as Administrative Agent.

Hue Vuong, Director at Brigade, commented, “BBQGuys is a leader in the online grilling and outdoor living industry and has demonstrated impressive resilience in the face of an evolving tariff environment. We are excited to partner with the BBQGuys management team and Brand Velocity Group to support their continued growth and success.”

Founded in 1998 and headquartered in Baton Rouge, LA, BBQGuys is a leading eCommerce retailer for high-end BBQ grills and outdoor kitchen products. Since Brand Velocity Group’s acquisition in 2020, the business has continued to grow organically, and through strategic complimentary acquisitions.

“Our partnership with Brigade Capital Management marks an important step as BBQGuys enters its next phase of growth,” said Steve Lebowitz, BVG’s Managing Partner. “Their partnership mindset and conviction in the business reinforces the strength of the platform, and provides great flexibility as we continue to push forward with our value-creation strategy.”

 
Brigade Capital Management

Brigade Capital Management, LP (“Brigade“) is a global asset management firm founded in 2006 with over $30 billion in assets under management. Brigade invests in public and private credit instruments using a bottom-up investment philosophy across a variety of diversified funds. As an SEC-registered investment advisor, Brigade is one of the largest independent alternative asset managers with a 50-person investment team. Founded by Donald E. Morgan III (CIO and Managing Partner), Brigade is headquartered in New York with a global footprint that includes an office in London.


Brigade Private Credit

Brigade’s dedicated private credit team (“BPC”) provides bespoke financing solutions to middle-market companies across a broad range of industries. BPC provides senior term loans, asset-based loans, first-in-last-out, and second lien/mezz term loans, as well as minority equity capital for acquisitions, refinancings, bridge loans, growth capital, balance sheet restructurings, and leveraged recapitalizations.